18 Digital Marketing Strategies to Expand Your Business In 2019
Are you looking for marketing strategies and business tactics to expand your business and grow opportunities in the year 2019?
Do you want to learn about contemporary marketing strategies that will help generate big results over the period of next 12 months?
If your answer is yes, then you have come to the right place.
In this blog, our experts will share 18 online marketing tactics to help your business grow.
- Write a blog:
Having fresh and relevant content on your website is necessary for SEO purposes. Moreover, blogs are also a great way to offer useful information to your audience and establish your authority in the field.
- Use tangible action verbs:
This is a great way to stay in touch with your audience, as well as promote the latest content on your website.
- Build a strong social media presence:
Make sure you are available on every social media channel your target audience is on. Make your presence known to customers by sharing engaging content and interacting with people.
- Make a video:
Videos have proven to be one of the most successful types of online content. This is why it is smart to create professional videos for your website and social channels. Instagram stories and Facebook live are other video-based option you can utilize.
- Offer a valuable free download in order to capture email addresses:
You can provide your users with a free eBook or white paper that shows your expertise and help increase your email subscribers.
- Post case studies on your website:
Today, people want to see reviews before associating with you. Ask your customers or clients to give you reviews or help you come up with case studies for your website as proof of your good work.
- Create info-graphic:
Infographics are useful, appealing to the eye and a great way to share information. They have quickly become the most shareable and viral things on the internet.
- Use keyword research:
Research the keywords that your target audience use to find you and then use them to optimize your content and online presence.
- Reach out to influencers:
This is becoming one the most popular SEO practices where you ask influencers or popular bloggers of your industry if they will be willing to share your blog on their platform. You could also ask them to review your product or services on their blog.
- Google your competitors:
Look up your competitors and see what they are doing well and poorly and improve from there.
- Google yourself:
You should know what is being said about you online. The power of good reviews can take you wherever you want to go.
- Respond to negative reviews:
Don’t just ignore or delete your negative reviews and comments. Respond calmly and try to offer a fix to the problem.
- Respond to positive reviews:
Make sure to also respond to your positive reviews. Let people know that you appreciate their efforts.
- Be consistent on all local listings:
Make sure you have consistent data, such as your name, address and contact information, across the board.
- Use Google Analytics:
No online marketing strategy and tactics can do any good unless you know what is working and what’s not.
- Put contact information on all web pages:
The ultimate goal of any website is to convert, giving contact information on every web page help build trust in your brand make it easy for the prospect to contact you.
- Make your website mobile-friendly:
Today, mobile comes first, no matter what business you are running.
- Hold a contest:
Giveaways are always effective to interact with your audience and create a buzz and to collect contact information of prospects.